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10 Best E-Commerce WordPress Plugins in 2024

best ecommerce wordpress plugins

WooCommerce, Easy Digital Downloads, and WP e-Commerce are among the best e-Commerce WordPress plugins. These plugins offer robust features for online stores.

E-commerce plugins for WordPress transform your website into a powerful online store. WooCommerce is one of the top choices for its flexibility and extensive features. It also supports various payment gateways, shipping options, and product types.Easy Digital Downloads excels at selling digital products. WP e-Commerce provides a solid framework for various types of online stores. It provides a simple, clean interface and essential features for digital sales.

These plugins integrate smoothly with WordPress themes and other plugins. They offer scalability that’s why they are suitable for small to large businesses. Choosing the right plugin actually depends on your specific needs, such as physical or digital product sales. Their user-friendly interfaces ensure quick setup and management of your online store.

10 Best E-Commerce WordPress Plugins List

  1. WooCommerce
  2. Easy Digital Downloads
  3. WP e-Commerce
  4. WP Shopify
  5. BigCommerce for WordPress
  6. Ecwid e-Commerce Shopping Cart
  7. MemberPress
  8. Cart66 Cloud
  9. WP EasyCart
  10. Big Cartel

Read the full article to learn more about the key features of the e-commerce plugins and the marketing strategies of giant companies using these plugins.

The Rise Of E-commerce On WordPress

E-commerce has grown rapidly over the past decade. Many businesses now sell online. WordPress has become a popular e-commerce website builder. Its flexibility and ease of use attract many users. The rise of e-Commerce on WordPress is truly remarkable.

Popularity In Numbers

WordPress powers over 40% of all websites. This includes a lot of e-commerce sites. In 2022, over 455 million websites used WordPress. WooCommerce, the leading e-commerce plugin for WordPress, powers over 28% of all online stores. These numbers show the strong presence of WordPress in this e-commerce world.

PlatformPercentage of Online Stores

Can WordPress be used for e-Commerce?

WordPress offers many benefits for e-commerce. Its main advantages include:

  • User-friendly interface: Easy for beginners to set up and manage.
  • Customizability: Thousands of themes and plugins are available.
  • Scalability: Suitable for both small and large stores.
  • SEO-friendly: Optimized for search engines out of the box.
  • Community support: Large community for help and resources.

Choosing WordPress for your e-commerce site can be a game-changer. It’s vast ecosystem supports growth and success. Let’s start your e-commerce journey with WordPress today!

Essential Features Of E-commerce Plugins

Choosing the right e-commerce plugin for wordpress is crucial. It ensures smooth operations and enhances user experience. Let’s explore the essential features every e-commerce plugin should have.

Shopping Cart Integration

A seamless shopping cart integration is vital. It allows users to add, view, and manage their purchases effortlessly. A good shopping cart should:

Support multiple products

Offer a clear and intuitive interface
Provide options to apply coupons and discounts
A well-integrated shopping cart ensures higher conversion rates. It reduces cart abandonment and improves customer satisfaction.

Payment Gateway Options

Offering multiple payment gateway options is a must. It caters to diverse customer preferences. Popular payment gateways include:

  • PayPal
  • Stripe
  • Square

A robust plugin should also support bank transfers and digital wallets. This flexibility boosts customer trust and sales.

Security Measures

Security measures are paramount for any e-commerce site. Protecting customer data builds trust and prevents fraud. Essential security features include:

  • SSL encryption
  • Regular security updates
  • Fraud detection tools

Implementing strong security protocols ensures safe transactions. It safeguards both the business and its customers.

Top 10 E-commerce Plugins For WordPress

Choosing the best e-commerce wordpress plugin is crucial. These plugins can transform your site into a powerful online store. Here are the top e-Commerce plugins for WordPress.

Woocommerce: Best E-commerce WordPress Plugins?

WooCommerce is the most popular e-Commerce plugin for WordPress. It powers over 30% of all online stores. It offers customers a wide range of features and extensions. You can sell physical and digital products. It supports multiple payment gateways and shipping options.

Some key features of WooCommerce:

  • Highly customizable
  • Free and open-source
  • Large community support
  • Robust security measures

WooCommerce is perfect for all business sizes. Its flexibility and extensive features make it the market leader.That’s why nowadays many people consider WooCommerce as the best e-commerce wordpress plugins.

Easy Digital Downloads For Digital Goods

Easy Digital Downloads is the best plugin for selling digital products. It also simplifies the process of selling digital goods. It really offers a clean and user-friendly interface.

Key features of Easy Digital Downloads:

  • Seamless integration with WordPress
  • Flexible payment options
  • Download activity tracking
  • Discount codes and promotions

Easy Digital Downloads is ideal for digital entrepreneurs. Its simplicity and efficiency are unmatched for digital goods.

Wp E-commerce: A Veteran Player

WP e-Commerce has been around for a long time. It offers many features to create a professional online store. It does support various product types, including physical and digital goods.

Some features of WP e-Commerce:

  • Customizable design and layout
  • Multiple payment gateways
  • SEO-friendly structure
  • Advanced shipping options

WP e-Commerce is a trusted choice for many businesses. Its longevity and reliability are its strong points.

Shopify (wp Shopify)

Shopify (WP Shopify) seamlessly integrates your Shopify store with WordPress. Its user-friendly interface allows easy product management and customization.

Running an online store can be challenging. But shopify integrates with WordPress to simplify the process. What does shopify do? This powerful plugin enhances your e-commerce experience as it is user friendly.

Extensive Customization Options

Let’s explore the customization capabilities in detail:
Themes and Templates: Choose from various themes to match your brand’s style.
Custom Widgets: Add unique widgets to enhance user experience.
Flexible Layouts: Adjust layouts to fit your store’s needs.

Easy Product Management

Managing your products is simple with Shopify (WP Shopify). Here’s how it helps:

  • Inventory Tracking: Keep track of stock levels automatically.
  • Bulk Editing: Edit multiple products at once.
  • Category Organization: Organize products into categories for easy browsing.

Bigcommerce For WordPress

BigCommerce for WordPress integrates powerful e-commerce features into your WordPress site. Boost your store’s functionality with advanced customization options and scalable solutions. Perfect for businesses aiming to enhance their online shopping experience.

Is a standout plugin in the e-Commerce space. BigCommerce for WordPress offers a seamless experience for online store owners. Besides, moving from bigcommerce to shopify is also possible. One can shift easily when they actually need it. Some features;

  • Easy Setup: Quickly connect your BigCommerce account with WordPress.
  • Unified Dashboard: Manage your store directly from your WordPress admin panel.
  • Consistent Updates: Regular updates ensure compatibility and new features.
  • Customization Options like Theme Compatibility, Custom Widgets, Developer-Friendly

Multi-channel Selling

Easily expand your sales channels with this plugin. It supports various platforms:

  • Social Media Integration: Sell directly on Facebook and Instagram.
  • Marketplace Integration: Connect with eBay and Amazon.
  • In-Store POS: Synchronize online and offline sales.

Ecwid E-commerce Shopping Cart

Ecwid e-Commerce Shopping Cart seamlessly integrates with WordPress. Easily customizable, it supports various payment gateways and shipping options. Ideal for small to medium-sized businesses.

Some key features of Ecwid WordPress Plugin;

  • Ecwid supports a wide range of payment methods
  • Multiple gateways: Integrates with over 40 payment providers.
  • Secure transactions: Ensures safe and encrypted payment processing.
  • Mobile payments: Accepts payments through mobile-friendly solutions.
  • Integrates effortlessly with various platforms like Social media, Marketplaces (Amazon and eBay), POS systems
  • Perfect for businesses of all sizes:

Ecwid e-Commerce Shopping Cart is an excellent choice for anyone looking to build a successful online store on WordPress. Its combination of features makes it a top contender in the e-Commerce space.


MemberPress stands out as one of the top 10 best e-Commerce WordPress plugins. It offers membership site features for ensuring a seamless user experience.

MemberPress is a powerful plugin designed for creating membership sites with ease. It allows you to manage subscriptions, restrict access, and sell digital products effectively.

Key Features of Memberpress

MemberPress offers several impressive features that make it stand out. Here are some of the key ones:

  • Membership Management: Easily control who can access your content.
  • Content Dripping: Schedule content releases for members.
  • Payment Gateway Integration: Supports popular payment gateways like PayPal and Stripe.
  • Detailed Reporting: Access in-depth reports on member activity and revenue.
  • Customizable Pricing Pages: Create attractive pricing pages without coding.


  • MemberPress offers flexible pricing plans to suit various needs. Here’s a quick overview:
  • Basic Plan: Ideal for small businesses and individuals.
  • Plus Plan: Suitable for growing businesses with more advanced requirements.
  • Pro Plan: Perfect for large enterprises needing comprehensive features.
  • Member Data Privacy: Complies with data protection regulations.

MemberPress is a versatile plugin that simplifies managing memberships on your WordPress site. Its rich features, ease of use, and robust integration capabilities make it a top choice for many businesses.

Cart66 Cloud

Cart66 Cloud stands out in the top 10 best e-commerce WordPress plugins. It offers security features and seamless integration for online stores. Manage products, payments, and shipping with ease using this all-in-one solution. Stands out as a versatile and powerful e-Commerce plugin for WordPress.

Features Overview

Cart66 Cloud offers a comprehensive range of functionalities. Here’s a brief overview of its key features:

  • Security: Transactions are secured with PCI compliance.
  • Subscription Management: Handle recurring payments easily.
  • Digital Products: Sell and manage downloads effortlessly.
  • Tax Management: Automate tax calculations for various regions.
  • Customer Management: Detailed customer database for better service.
  • This plugin excels in user-friendliness. You don’t need advanced technical skills to set it up and run your store.


Cart66 Cloud provides various pricing plans to suit different business needs. Here are the main options:

  • Personal Plan: Ideal for small businesses and startups.
  • Professional Plan: Better for growing stores with more traffic.
  • Enterprise Plan: Suitable for large-scale operations with advanced requirements.

Wp Easycart

WP EasyCart simplifies the process of setting up an online store on WordPress. This plugin offers features for managing products, payments, and shipping. Ideal for small businesses seeking efficient e-commerce solutions.

Setting up an online store has never been easier with WordPress. Among the myriad of plugins, stands out for its simplicity and robust features.

Features of Wp Easycart

WP EasyCart offers a variety of features to enhance your e-commerce site. Here’s a breakdown:

  • Customizable store: Tailor your store’s appearance and functionality.
  • Multiple payment gateways: Supports PayPal, Stripe, and more.
  • Tax management: Automatic tax calculations based on location.
  • Shipping options: Flexible shipping rates and methods.
  • Product variations: Manage different sizes, colors, and other attributes.


Affordability is another advantage. WP EasyCart offers a free version with essential features and premium plans for more advanced needs.

Big Cartel

Big Cartel offers a great way for artists and creators to set up online stores. Running an online store on WordPress can be overwhelming without the right tools. One essential plugin to consider is. It’s designed to simplify the process for small businesses and independent creators. Let’s dive into what makes Big Cartel a great option for your e-commerce needs.

Pricing Plans

Big Cartel offers different pricing plans to cater to various business sizes. Here’s a quick overview:

  • Free plan: Suitable for small stores with up to 5 products.
  • Paid plans: Affordable options starting from $9.99/month.
  • No hidden fees: Transparent pricing structure.

Customization Options

Customization is key to making your store unique. Big Cartel provides several ways to personalize your site:

  • Custom domains: Use your own domain name for a professional look.
  • HTML/CSS editing: For advanced users wanting deeper customization.
  • Product options: Offer different sizes, colors, and more.

Selecting the right e-commerce plugin is vital for your business’s success. Big Cartel offers a blend of ease of use, affordability, and robust features. That’s why it is an excellent choice for small businesses and independent creators.

Popular Themes Customising Your E-commerce

Theme NameFeatures
AstraLightweight, customizable, WooCommerce compatible
OceanWPFlexible, SEO-friendly, fast loading
FlatsomeUser-friendly, responsive design, drag-and-drop builder

Extending Functionality With Add-ons

Add-ons extend the functionality of your e-commerce store. They help you provide a better shopping experience. Consider these add-ons for enhanced functionality:

  • WooCommerce Subscriptions: Allows you to sell subscription-based products.
  • WooCommerce Bookings: Lets customers book appointments or services.
  • YITH WooCommerce Wishlist: Enables customers to save products for later.
  • WooCommerce Memberships: Manages and sells membership access.
  • Table Rate Shipping: Offers flexible shipping options based on weight or location.
  • These add-ons help you create a more engaging and functional store. They cater to various customer needs and preferences.

Optimising For Better Sales

Boosting sales on your WordPress e-Commerce site is crucial. Optimizing your website with the right plugins can make a big difference in performace. Let’s explore how to do this efficiently with SEO best practices and conversion rate optimization tips.

Seo Best Practices

SEO helps your site rank higher on search engines. Use these tips for better visibility:

  • Keyword Research: Identify keywords your customers use. Use tools like Google Keyword Planner.
  • Meta Descriptions: Craft compelling meta descriptions. This increases click-through rates.
  • Alt Text for Images: Add descriptive alt text to images. This improves search rankings.
  • URL Structure: Keep URLs short and descriptive. Include main keywords.
  • Internal Linking: Link related products and blog posts. This helps search engines understand your site.

Conversion Rate Optimization Tips

Optimise your site to convert visitors into customers. Here are some effective strategies:

  • Clear Call-to-Actions: Use clear and compelling call-to-action buttons. Place them in visible areas.
  • Product Descriptions: Write detailed and engaging product descriptions. Highlight key features and benefits.
  • Customer Reviews: Display customer reviews prominently. Positive reviews build trust.
  • Easy Navigation: Ensure your site is easy to navigate. Use clear menus and categories.
  • Mobile Optimization: Make sure your site is mobile-friendly. Many users shop on their phones.
  • Implement these strategies to optimize your WordPress e-Commerce site for better sales.

Analyzing Sales Data

Understanding sales data is essential. In this way, it shows what works and what doesn’t. E-commerce wordPress plugins provide powerful analytics tools.

  • Sales reports: Generate detailed reports on sales performance.
  • Customer insights: Learn about customer behaviour and preferences.
  • Conversion rates: Track how many visitors turn into buyers.
  • With these insights, you can make useful informed decisions. Optimise your store for better results.

Marketing Strategies For E-commerce Success

Achieving success in e-commerce requires proven strategic marketing. With the best tools and tactics, you can attract more customers. This section explores effective marketing strategies for e-commerce success. Let’s dive into leveraging social media and email marketing campaigns.

Leveraging Social Media

Social media platforms are powerful tools for e-commerce. You can reach a vast audience. Start by identifying the platforms your audience uses. Focus on creating engaging content. Always use related images, videos, and infographics. Share user-generated content to build trust.

You need to consider running paid ads on platforms like Facebook and Instagram. Target specific demographics with these ads. Track your ad performance to optimise results. Always try to engage with your followers through comments and messages. Responding promptly can build customer loyalty.

PlatformBest Features
FacebookTargeted ads, community groups
InstagramVisual content, stories
TwitterReal-time updates, hashtags
PinterestProduct pins, boards

Email Marketing Campaigns

Email marketing is essential for e-commerce. It helps you stay connected with customers. Start by building an email list. Offer incentives like discounts for sign-ups. Segment your email list based on customer behaviour. This allows for personalised content.

Use a mix of promotional and informative emails. Include product recommendations, special offers, and updates. Ensure your emails are mobile-friendly. Use compelling subject lines to increase open rates. Monitor your email campaign performance with analytics.

  • Send welcome emails to new subscribers
  • Offer exclusive deals to loyal customers
  • Use abandoned cart emails to recover sales
  • Share customer testimonials and reviews

A/B testing can improve your email campaigns. Test different subject lines and content. Marketer needs to analyse the results to find what works best. Continually refine your strategies for better engagement.

How Big Brands Utilize WordPress

Big brands leverage WordPress for its flexibility and scalability. Let’s see how they use e-commerce plugins to dominate the market.

  • Tech Giant: Uses WooCommerce website builder to handle thousands of products and transactions daily. Their site remains fast and secure.
  • Fashion Retailer: Implements WPML with WooCommerce for a multilingual store. This allows them to reach a global audience efficiently.
  • Home Goods Store: Choose MemberPress to offer exclusive deals to loyal customers. This strategy boosts repeat purchases.

Both small and large businesses find success using WordPress e-Commerce plugins. These tools help them grow, manage, and optimize their online stores.

Does WordPress Have An E-commerce Plugin?

Yes, WordPress offers e-Commerce plugins. WooCommerce is the most popular one. It turns your site into an online store.

How Much Is an E-commerce Plugin For WordPress?

The cost of e-Commerce plugins for WordPress varies. WooCommerce is free, while premium plugins range from 0 annually.

What is the best e-Commerce plugin for WordPress?

WooCommerce is one of the best e-Commerce plugins for WordPress for its flexibility and extensive features. It offers a free core plugin with a wide range of paid extensions to enhance functionality.

What are the top e-Commerce plugins for WordPress in 2024?

Some top e-Commerce plugins for 2024 include WooCommerce, Easy Digital Downloads, Dokan Multi Vendor, Ecwid, and MemberPress. Each has unique features suited for different types of e-Commerce needs. For Example digital products, multi-vendor marketplaces, and membership sites.

Which WordPress e-Commerce plugin is best for digital products?

Easy Digital Downloads is specifically designed for selling digital products. It has different pricing plans, works well with popular themes, and offers add-ons for payments and subscriptions.

What are the alternatives to WooCommerce?

Alternatives to WooCommerce include Ecwid and WP EasyCart. Ecwid offers a cloud-based solution with social media selling options. WP EasyCart provides comprehensive shopping cart functionality and supports various product types​.


Choosing the right e-commerce plugin can transform your WordPress site. It enhances functionality and improves user experience. Remember to evaluate features, compatibility, and support. I hope this ensures you pick the best e-commerce wordpress plugins. With the top e-commerce plugins for wordpress, your online store can easily achieve greater success and growth. Happy selling!